You can get high rankings and increase web traffic to your site by doing the following steps. Not following our advice on any tip will result in lower rankings on some search engines. Please contact us if you need to know "the why" to the below statements:
research what keywords people use most often on search engines that pertain to your products or services; use these keywords as text in the design to increase website traffic.
"Keep It Simple" - 99% of all web designers use too many graphical images and programs like Java, Flash, etc. which results in lower rankings and less traffic..
Web pages, like a spread sheet, are made using cells and tables. Use as few cells and tables in your web design as possible.
Create good Meta Tags. Each page should have different keywords in the Title and the Description Meta Tag.
Limit the number of times that you repeat words in your Keyword Meta Tag.
Place your important keywords at the top of the page as text headers.
Your most important page and keywords should be on the first page of a website.
Frames based websites should only be used for Intranet (a site only for company employees) and not for Internet.
Do NOT include pages that re-direct (a page that automatically sends you to another page) people to other pages.
Run an analysis program to count the number of times keywords are used in the first 7500 characters of computer code.
Limit your use of services that automatically submits your URL to the top 10 search engines.
When finished with a page, run a spell checking program and then compress the html code.
Keep track of your search engine rankings and website traffic.
Once a website is indexed, a good web designer should go back and improve pages that didn't get high rankings on key words.
Every 3 months you should make a small change on each web page. Search engines like to see that changes are being made to a site and that it just isn't sitting there for years with no upgrades.
Why Web Designers Don't Follow The Above Tips
Time is money. Most web designers bid on projects and know it takes at least 30% more time to create a site that gets high rankings. Since most companies / people don't know what should be done to get an increase in website traffic, web designers cut corners and only design a website that the customer sees is appealing.
Most web designers haven't taken the time to learn how to get high rankings on multiple search engines.
Many web designers don't care about getting high rankings, as it's not fun and creative work.
Test Your Web Designer
We are aware of many details that are important in getting top rankings. To evaluate the skill level of your web designer, ask them these sample questions and record their answers. Then contact us, and ask us the same questions.
What's the maximum number of characters that should be used in the Keyword Meta Tag?
What's the consequence of placing the page's Title just beneath the "<head>" statement vs. the bottom and just above "</head>" statement?
How do you get a high popularity rating?
Which search engine bases a majority of its ranking on popularity?
Which search engine gives "bonus points" for high popularity and for being listed on Yahoo or LookSmart?
Why is it a bad idea to create websites that use frames?
What are the top 3 search engines or directories used by people?
A listing on what directory also gets that page listed on MSN, Google, Overture, Go, and Iwon?
Besides Yahoo, what is the second most important directory to get listed on to increase your web site traffic?
Which search engine indexes ALT Tags?
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