Search Engine News
SEARCH ENGINE NEWS - May 21, 2007
In 05/21 USA Today Newspaper it states that MSN just bought a search engine advertising agency named aQuantive for $6 billion. This is double the price what Google just paid a month ago for another advertising company called DoubleClick. AOL has recently purchased 3 small advertising companies. This probably puts to rest the rumor of MSN buying Yahoo so MSN can compete better with Google for pay-per-click dollars. Google, MSN, and AOL now have companies that can make targeted advertising for the web, cell phones, Ipods, video games, and Internet enabled TV programming. Everyone is scrambling for the $600 billion being spent annually worldwide on online advertising.
Expect to see pay-per-click advertising continuing to go up. For everyone with a website that gets high rankings in the white sections, this means your website is that much more valuable should you ever sell your business.
NOTE: Google is now providing about 55% of all search engines searches, Yahoo has fallen to the low 20+%, and MSN is down to around 9%.
SEARCH ENGINE NEWS - April 21, 2006
USA Today Newspaper states that Google's share of searches has gone up in the past year.
This isn't the whole story though as Google data is also displayed on search engines like AOL and Netscape while Yahoo data is also displayed on AltaVista. (Lycos uses data from Ask). So in my opinion around 50% of the searches are done while viewing Google data and around 30% while viewing Yahoo data. The other 7% or so is done on search engines like Ask, various meta search engines like Dogpile, and a few important directories.
SEARCH ENGINE NEWS - April 6, 2006
Good news for people thinking of buying a new MAC computer. Apple is now selling computers with Intel chips and a program that works on the high level MACs that allows the user to run the real Windows XP operating system. One has to download the program from Apple and then purchase and install Windows XP (about $200 of additional expense) without relying on tech support from Apple or its stores. Bad News - one can't toggle between the Windows XP and Apple Operating Systems, but rather must reboot the computer and choose one of the two operating systems.
Coming in the near future ==? Virtualization Software that will allow computers to run any operating system they like (Windows, MAC, Linux) simply by toggling back and forth. A company called VMware claims it is already testing their virtualization software on 4 million computers so this could become the new reality in a few years.
SEARCH ENGINE NEWS - November 11, 2005
Go to Chami and this site will make a FavIcon image so when people click to put your website into their favorite folder, your site's logo will be shown next to the listing.
Besides making the FavIcon image and putting in your root directory with all of the other web pages, one needs to add the below code to their Source Code between the <head> and </head> statements.
<link rel="shortcut icon" href="favicon.ico" >
SEARCH ENGINE NEWS - August 31, 2005
Go to www.2wire.com and click on the Speed Meter button at the top of the page to know the true speed of your Internet connection. Our DSL line was only 115.90 kbps.
SEARCH ENGINE NEWS - August 6, 2005
If you are using Microsoft IE and Windows operating system and haven't updated your software with patches, go to http://technet.microsoft.com/ to down them.
Thousands of people have created spam websites for the sole purpose of advertising Pay-Per-Click (PPC) ads offered by MSN, Yahoo, and the worst promoter of this is Google. If people go to the site and click on an AdWord, the owner of the site gets a small commission. By putting up hundreds of new websites, a person can make a nice profit.
Google is FINALLY fighting back and asking people to report websites (https://www.google.com/support/adsense/bin/
answer.py?answer=18386) that simply have ads throughout the site.
AskJeeves just announced that they too will start offering Pay-Per-Click ads. Great! That's all we need is another search engine promoting these PPC ads.
SEARCH ENGINE NEWS - MAY 3, 2005
Google is now using data from their directory to display a site's Home Page Titles on their search engine if you type in the exact name of the website.
Go to http://directory.google.com and type in the name of my website which is High Higher Highest Rankings. You'll see that my listing has that exact same name for my Title. Now type in highest rankings and you'll see the real name of my Home Page which is Highest Higher High Rankings On Search Engines; SEO For Searchengines. Do the same thing at www.google.com and you'll see the same results.
Why is Google they doing this? Google is trying to improve the chances that the real owners of a company get listed before other sites that might be trying to impersonate that company.
SEARCH ENGINE NEWS - MARCH 11, 2005
Google seems to occasionally be delivering two different results depending on which Google Data Center you are connected to. (Google has many data centers. Perhaps as many as 30+). Google probably is doing this to give more web sites the opportunity of getting high rankings on their search engine.
The History Channel had a TV show March 8th concerning New Technology. One segment within the program reports that in 2004, 9 out of 10 computers in the U.S. had spyware on their computer system. This could have a serious effect on online shopping as these programs can track one's keystrokes and can therefore steal your credit card information.
Google, like some other search engines, is trying to stop automatic submission programs from repeatedly submitting domain names for inclusion on their database. See Google's new submission page. A person must now type in characters from an ever changing graphic image into a field before you can submit a site to Google. Since programs can't read graphic text on a screen, this stops automatic submission programs. I've also heard that some search engines might will lower a site's rankings if their domain is continually submitted for inclusion on the search engine.
Here's an excellent article at USA Today Newspaper that talks about Google's AdSense Program (where people can make money by placing Google ads on their website) and how "click fraud" (people and programs that click on pay-per-click ads to run up a competitor's bill) is starting to make some companies think twice about getting involved in pay-per-click advertising.
How To Straighten up your Windows Based Hard Drive.
Start by scanning your hard drive for problems. Use Scan Disk in Windows 98 and ME; in Windows XP, the tool is Check Disk. These utilities find stray data — called lost allocation units — that weren't properly handled, generally in a system crash. They also rope off bad spots on the hard drive.
To find Scan Disk, click Start, Programs, Accessories, System Tools, Scan Disk. In Windows XP, click Start, My Computer. Right-click your hard drive's icon (probably C:) and click Properties. Select the Tools tab. Click Check Now. Regardless of the system, select options to do as thorough a check as possible.
Next, defragment your drive. Windows scatters file fragments all over creation. When you open a file, the hard drive has to work hard to assemble it. D efragmenting the files puts the pieces in adjacent clusters. That makes reassembly easier and faster.
To defragment, click Start, Programs (or All Programs), Accessories, System Tools, Disk Defragmenter.
SEARCH ENGINE NEWS - FEBRUARY 16, 2005
The USA Today Newspaper has an article on page 3B stating that if you wish to limit the amount of spyware programs coming into your computer, you should use one of these 3 browsers: Mozilla's FireFox, Opera, and Netscape. Spyware can steal log-ins and passwords and direct users to unsavory web sites. Spyware can also cause recurring slowdowns of e-mail and web browsing. Cyberintruders are continually finding ways to piggyback spyware onto technology called ActiveX, which Microsoft built into IE to help firms remotely run programs on workers' PCs. (Also see this USA Today article). So if you aren't remotely accessing software on your PC and are having problems with Spyware, I encourage to check out the above browsers.
For sure you should install, use and regularly update Lavasoft's Ad-Aware and/or Spybot Search and Destroy anti-spyware programs. Both are free for the downloading. Tip: Be extremely wary of counterfeit versions of Lavasoft's Ad-Aware, spelled slightly different, as those are actually spyware.
Always use a personal firewall with a PC connected to a cable modem, DSL or wireless Internet service. Free ones are listed at ZoneAlarm. Tip: Have the personal firewall set to at least the medium level of security.
Google Makes A Major Indexing Change
In November 2003 Google made a major change in how it indexes web pages. They are now penalizing sites using popular keyword phrases by giving the page low rankings if keyword phrases too often on the page and the phrase is used often on its search engine. This penalty is called OOP, Over Optimized Penalty. (How often is too often, is a closely guarded Google secret!).
Some search engine analysis say that once a page is assigned an OOP for a keyword phrase, Google maintains this OOP on the page even if they reduce the number of times that the phrase is used on the page. Of course, this could change at any time.
I believe that Google has done this to give low rankings to those web designers who use hidden text (text is the same color as the background used on a web page) and doorway pages (web pages that have a ton of repeating keyword phrases which may or may not redirect customers to another web page on the site).
Google looses sight of GoDaddy Hosted Sites
Some time toward the end of October a problem developed between GoDaddy and Google's spider. For some reason it appears a change at GoDaddy blocked the Googlebot spider – resulting in sites being hosted by GoDaddy to be dropped from the Google index.
Many people moved their sites to another hosting company and were reindexed within days. If your site is still being hosted at GoDaddy, and has not returned back into Google's index, you may want to consider moving it to another host. GoDaddy itself is now re-listed in Google so we suspect this problem has been fixed. Regardless, you are the final inspector for your own site so we recommend that you pay especially close attention to your Google standing if you're being hosted at GoDaddy.
Google buys Kaltix and Sprinks
Google announced Sept 30th their purchase of Kaltix Corp. Kaltix has developed personalized and context-sensitive search technologies that Google apparently wanted. It makes us ponder what they're going to innovate next.
Primedia Inc. announced October 24th a four year distribution and revenue share agreement with Google which included the sale of their Sprinks pay-per-click advertising unit. Sprinks appears on About.com and other third party partner sites. Google will provide context ads and search advertising for About.com and most of Primedia's other sites. Primedia has 450 About.com guide sites and 127 magazine related sites.
The USA Today Newspaper listed the U.S. search engines with the most activity during August 2003 as:
all others 4%
Ask Jeeves 2%
Google data is also used by Yahoo and AOL. Hence, high rankings on Google is worth 78% of your search engine leads.
Yahoo has recently purchased the Inktomi Database and will probably switch to Inktomi data once their contract with Google ends. MSN uses data from 4 different places with Inktomi being their primary source.
MSN is in secret discussions with Google. Because Google is going to go public with stock valued at $16 billion, it's thought that the price is too high for Microsoft to go out and purchase them. Google and MSN might form a new alliance as Yahoo recently went out and purchased Inktomi and Overture which also owns the data being used by Alltheweb & Lycos. If the MSN & Google discussions go nowhere, MSN might purchase Ask Jeeves or start a new database from scratch.
SEARCH ENGINE NEWS - OCTOBER 17, 2003
VeriSign, Inc. announced that it has entered into a definitive agreement to sell Network Solutions to a new entity formed by Pivotal Private Equity.
Please be assured that Network Solutions continues to be committed to providing superior products and customer service to our more than 4 million customers. You have seen evidence of this commitment in the numerous enhancements we have introduced over the last 18 months. This commitment remains strong today in our 600 employees, each focused on providing you with a superior customer experience.
Today's announcement will not impact the service you receive from us. Network Solutions is the industry's first and largest domain name service provider with over 8 million domain names under management. We will continue to support and enhance a full range of affordable Web related services, including domain names, Web sites, business e-mail, and more.
As to the transaction itself, the buyer, Pivotal Private Equity, is a provider of equity for middle market corporate acquisitions. Pivotal focuses on companies in the telecommunications and Internet services industries, among others. The purchase agreement is subject to certain closing conditions, which we expect to be completed in the fourth quarter.
SEARCH ENGINE NEWS - OCTOBER 15, 2003
U.S. Bancorp Analyst: "The search market has become the Holy Grail of Internet Marketing."
Big news for the search engine marketing industry: Senior Research Analyst Safa Rashtchy of U.S. Bancorp Piper Jaffray Inc. was recently quoted as saying, "The search market has become the Holy Grail of Internet advertising and continues to grow faster than our expectations."
Rashtchy went on to say, "We believe search is actually gaining some market share from other types of online marketing. Our initial estimates of $7 billion by 2007 is most likely to be too conservative and we believe that we are still at the early stages of an expanding and large market."
He went on to describe how search engine marketing commands a higher ROI than all other types of online advertising.
A recent report from Jupiter Research adds support to U.S. Bancorp's analysis. Jupiter Research found that 76 percent of surveyed marketing executives who have used search engine marketing rate it as more successful than banner-style advertising. The analysts found 64 percent of those surveyed plan on increasing their spending in search engine marketing.
SEARCH ENGINE NEWS - OCTOBER 7, 2003
MSN Dumps LookSmart
On October 7, 2003 the USA Today Newspaper reported that MSN will end its association with LookSmart in January 2004. LookSmart's stock went from $3.02 a share down to $1.28 as MSN is clearly their most important customer.
MSN displays listings from 4 sources under different headings. Go to www.msn.com and type in conveyor systems. On the first page you'll see FEATURED SITES (paid advertising) listed first, followed by SPONSORED SITES (data from Overture - a pay-per-click search engine), followed by WEB DIRECTORY SITES (data from LookSmart - a pay-per-click search engine), and on the second page you'll see WEB SITES (data from the Inktomi Database). If a search request doesn't have a result in one of those 4 headings, then it isn't displayed. Type in conveyor lubrication and you'll see that only data from Inktomi under WEB SITES is displayed.. Digilube is one of my customers.
New LookSmart Pricing Policy
In the "We aren't getting enough of your money" category, LookSmart has again raised their prices. Now, after your first 5000 clicks at 15 cents each, your price will be increased (yes, increased!) and calculated based on your business category ranging from 23˘ to 75˘ per click.
In a departure from standard business practices where the more you buy the lower your cost, LookSmart does the opposite – the more you buy, the more it costs (and who said they weren't innovative?)
Open Directory Project Update - http://www.dmoz.org
As of the end of September, DMOZ is still having problems – this time with their submit feature which is reporting an error when used. Oh well, that's one way of keeping the backlog of submissions from growing any larger. Our guess is that DMOZ lacks the resources and commitment from AOL to maintain the directory. Will 2003 be the last year for the Open Directory Project?
Overture.com - http://www.overture.com
(Includes Inktomi, Fast and AltaVista Engines)
What's new in Pay Per Click
Overture recently added some tracking tools that you should know about if you're using this pay-per-click engine. Briefly, the tools are called Conversion Counter and Tracking URL and they are the subject of one of this month's feature articles.
If you’re using Overture’s Pay-Per-Click Search Engine to get high rankings for your phrases on MSN, then you need to be bidding at least 16 cents per keyword phrase on Overture.
Overture results are not included whenever the keyword or phrase sells for less than 15˘ click at Overture. In such cases, the LookSmart results appear closer to the top of the page and have few, or no, listings above them.
Example: search the keyphrase glasses case
In this case, MSN produces no Featured Sites (from msn.com) nor any Sponsored Sites (from Overture) -- ONLY LookSmart sites.
Is this a good deal? ...sure, for MSN and LookSmart. Why? ...because the phrase glasses case goes for only 11˘ click on Overture. Why would MSN place a 11˘ link above a 15˘ LookSmart link? ...obviously there's more revenue to share with the 15˘ link.
In reality, the keyphrase glasses case is worth very little evidenced by the fact that it produces only slightly above the minimum 5˘ bid at Overture. LookSmart's flat-fee-click system, however, provides the opportunity for LookSmart and MSN to overcharge on what is otherwise a junk keyphrase. Neat, huh?
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